Mobile marketing is a multi-channel digital marketing strategy that aims to reach target audiences on their smartphones, tablets and/or other mobile devices through websites, emails, SMS and MMS, social media and applications.
In recent years, customers have begun to shift their attention (and money) to mobile devices. Therefore, marketers are doing this to build true omnichannel engagement.
As technology becomes more and more fragmented, marketing becomes more and more fragmented. In order to win and maintain the attention of potential buyers, content must be strategic and highly personalized.
In terms of mobile marketing, this means keeping the device in mind and leveraging SMS/MMS marketing and mobile apps. When formulating any short-term or long-term marketing plan, mobile marketing is an important problem.
From email, pay per click (PPC), search engine optimization (SEO), content marketing and social media marketing, there is a mobile marketing channel that can reach the most comfortable audience.
In order for mobile marketing to be effective, you need to organize the cohesive experience that your customers expect, which can be a real challenge in your process of acquiring, attracting and retaining users across various platforms.
Mobile marketing can use mobile devices to connect with more consumers in real time at any time in the customer’s life cycle, thereby creating miracles for enhancing brand value and product or service demand. Mobile phones are also growing steadily.
According to data from eMarketer, statistics on the use of mobile devices and desktops in the United States in 2018 show that by 2022, the audience of mobile devices alone will grow to 55.7 million (nearly 19%), while Adweek estimates that 79% are smart Mobile phone users use their mobile phones or close to them for only two hours a day.
Today, there are more mobile devices (8.7 billion) than people (7.1 billion) in the world. This is largely due to our strong demand for new technologies.
United Nations data analysts found that in the United States, 71.5% of global residents over the age of 13 have smartphones, and 66.5% of the world’s population own smartphones (WorldoMeters United Nations data, GSMA Intelligence).
In order to take advantage of the growing power of mobile marketing, you must focus on creating the seamless experience your audience expects. “For me, the future of mobile marketing lies in connecting the dots between online and offline media.
When combined with other more traditional media, mobile is a powerful tool that should be seen as The adhesive that holds together.” -Mike Reynolds, Senior Mobile Executive, International Advertising Bureau.
Common problems that mobile marketing can solve
The uniqueness of mobile marketing is that it can accurately reach where people are in real time. In addition, more and more sales are coming from mobile devices, so this is an important part of any marketing strategy.
Question: I’m not sure if my audience is a mobile audience. Today’s mobile users are between 7 and 90 years old (OneAudience). In other words, almost everyone is a mobile user to some extent.
The trick is to know how and when they use their mobile devices. Take some time to develop the buyer persona, and you will be able to attract an audience anywhere.
Problem: My website and content are not responding. One of the first steps in creating a mobile marketing plan is to ensure a responsive design across websites, emails, and landing pages.
By implementing a responsive design, you can ensure a seamless and easy-to-use experience to attract and retain users.
Question: My mobile traffic is good, but my conversion rate is not high. There are many methods you can use to analyze and optimize your mobile marketing strategy, including improving responsive site and landing page design and personalizing mobile content.
For companies, it is vital to adapt to future marketing strategies by increasing mobile conversion rates. Question: I don’t know how to integrate a mobile strategy into my marketing plan. The key to defining any effective strategy is to first determine what success looks like.
Bring together key stakeholders to develop your mobile marketing strategy, determine the performance of your current work (if any), and identify areas for improvement.
Components of mobile marketing
Mobile marketing goes far beyond SMS and mobile applications. To gain cohesive marketing experience, you must fully consider responsive design. Mobile dedicated website.
Content suitable for mobile devices can be displayed on the screen without scrolling or zooming left and right, can be loaded quickly, and there are no mobile device-specific errors.
The most important reason for maintaining a mobile-friendly website is to create a consistent and engaging user experience (UX). The mobile user experience has a huge impact on every stage of the buying cycle.
Mobile-friendly marketing SMS and MMS messages. SMS (Short Message Service) and MMS (Multimedia Messaging Service) messaging are two direct methods you can use to send content to your customers, but it is important to use these channels wisely.
Master the best technical knowledge to quickly deliver messages to customers and view the basic rules of effective promotions, whether it’s promotions, videos, product reminders or reminders.
Ads and landing pages for mobile devices. 57% of emails are opened on mobile platforms, and 69% of mobile users delete emails that are not optimized for mobile devices (Litmus).
Therefore, your email must have a responsive design-a strategy that automatically formats web content for optimal viewing on any device. And don’t forget the landing page.
If your email is mobile-friendly, but the page you click through is not optimized for mobile devices, the visitor may feel frustrated and click away.
App for mobile devices. With the right strategy and roadmap, mobile apps can provide an opportunity to drive in-depth interactions with customers.
Explore various types of applications (productivity, commercial, retained engagement, and mixed use) and whether mobile applications are the right choice to support your M&A, engagement, or conversion business goals.
MarTech suitable for mobile devices. 20% of mobile apps are used only once. With 50 to 100 apps on most consumers’ phones, how do you ensure that your company’s mobile apps stand out from the competition?
Mobile application developers face many unique marketing challenges, including the need to drive continuous application downloads, installations, and usability improvements.
Companies with mobile apps that use marketing automation capabilities can better promote app downloads, user retention, engagement, and monetization.
Return on investment (ROI) of a successful mobile marketing program
As buyers use mobile devices more and more frequently to study future buying behavior, the correct mobile marketing strategy can directly increase revenue.
Mobile marketing reaches buyers who are researching products. More and more mobile users are shopping. Google’s research shows that searches using “best” for comparison have increased by 80% in the past two years.
Mobile marketing is growing. Google found that about 50% of B2B queries are now made on smartphones. The Boston Consulting Group (BCG) expects this number to grow to 70% by 2020.
Mobile marketing is part of most sales. More than 60% of B2B buyers say that mobile devices have played an important role in their recent purchases (BCG, 2017).