Influencer marketing is now an established form of online marketing. It has been a buzzword for some time, and mainstream media often mention it.
However, there are still some people who do not really understand the meaning of impact marketing. Indeed, some people encounter this phrase for the first time and immediately think about “What is influencer marketing?“
What are Influencers?
Influential marketing is a mix of old and new marketing tools. It takes the idea of celebrity endorsements and places it in modern content-driven marketing activities.
In influencer marketing, the main difference is that the result of the campaign is a collaboration between the brand and the influencer.
But influential marketing involves more than celebrities. Instead, it revolves around influencers, many of whom will never consider themselves famous in an offline environment.
We defined an influencer as being someone who has:
- The power to influence the purchase decision of others due to their authority, knowledge, status or relationship with the audience.
- Followers in a unique niche market with which he or she actively interacts. The size of the following content depends on the size of its niche topic.
One of the biggest mistakes made by traditional media is the inability to see the difference between celebrities and online influencers. It is also important to realize that it is influential people who build a keen and enthusiastic audience.
It is not accidental that these people follow influencers instead of brands. In fact, the audience does not care about your brand. They only care about the opinions of influencers.
Don’t try to impose rules and business practices on influencers. The audience is there, and they can walk away and follow their followers.