What Is Inbound Marketing?

Inbound marketing is a marketing method aimed at attracting visitors and potential customers, rather than pushing brands, products or services outwards to potential customers in order to attract potential customers or customers.

In terms of digital marketing, this means using a combination of marketing channels (most commonly content marketing, search engine optimization, SEO, and social media) to attract people’s attention through creative use.

The purpose of a successful inbound marketing campaign is to use “profit” and “own” media to expand coverage and improve quality traffic, engagement and conversion rates.

Inbound marketing software provider HubSpot coined the term “inbound marketing” as early as 2006. By using a variety of content at different stages of the buying cycle, the “inbound method” is “the best way to turn strangers into customers and business promoters.”