Digital marketing is an all-encompassing term consisting of digital channels such as content marketing, SEO, email marketing, social media marketing, mobile marketing, etc.
It aims to formulate detailed strategies to attract potential customers and customers and establish connections with them.
Ordinary users consume content through televisions, computers, tablets, smart phones, radio and other traditional media.
Constant exposure to various types of media has led to too much information, thereby complicating the buyer’s journey.
Digital marketing enables brands to be visible through different channels and touch points, thereby maintaining relevance.
In addition to traditional marketing channels such as TV, newspapers, and billboards, marketers also use these digital channels to guide potential customers and keep in touch with existing customers during the buying process.