You just heard that someone mentioned “content marketing”, but you know what it is, but you are embarrassed to ask anyone. Congratulations, this article is for you.
The Content Marketing Academy is an online resource that provides all the information related to content marketing, thereby defining content marketing:
Content marketing is a marketing technique used to create and distribute valuable, relevant and consistent content in order to attract and gain a well-defined audience with the purpose of driving profitable customer behavior.
The key word here is “valuable”. It is this definition that is different from the definition that can describe almost any form of advertising or marketing. You can determine whether a content is part of a content marketing campaign, if people are looking for it, if people want to consume it instead of avoiding it.
Was the same for Volkswagen’s 2014 “Game Day” ad? At the time of writing, advertising or content marketing, the ad has been viewed nearly 18 million times on YouTube? The answer is both, it depends on how everyone who touches it receives it.
The same applies to any content marketing you create, depending on whether the recipient derives value from it.
Of course, the goal is to provide as much value as possible to as many target audiences as possible from content marketing. At this point, despite the definition and explanation, you may still want to know what content marketing is. We can be more clear by considering some examples.