In this article we’ll talk about B2B – Business To Business Marketing. Have you considered how a Fortune 500 company can provide new computers to its more than 1,000 employees?
They would never simply send an office manager to Best Buy to secure such a large order, but these transactions are critical to the future success of the company.
B2B marketing technology relies on the same basic principles as consumer marketing, but executes in a unique way. Although consumers not only choose products based on price, but also based on popularity, status, and other emotional triggers, B2B buyers only make decisions based on price and profit potential.