Before partnering with a digital marketing agency, make sure you know who you’ll be working with. Nowadays there are many digital marketing agencies, but it is necessary to evaluate each proposal.
As a sales or marketing manager, your job is to attract customers through the “front door” of your company by attracting their attention and making your brand name famous.
Nowadays, a company can no longer afford online business, because now this is where the vast majority of customers are. Even with this information, only about 50% of small businesses are online.
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If you want to expand your online image, you would like to try to do it yourself. However, outsourcing to a digital marketing agency can make you more use of your marketing budget.
Understanding the work of a digital marketing agency can help you determine whether it is valuable to hire people for your company.
What is Digital Marketing?
Digital marketing is a multifaceted strategy designed to locate, connect and build relationships with customers online through a wide range of channels.
Digital marketing includes the following strategies:
- Content Marketing
- Search Engine Optimization (SEO)
- Video Marketing
- Mobile Marketing
- Online Advertising (PPC)
- Email Marketing
- Social Media Marketing
Digital marketing uses a variety of different strategies, tactics and online tools, which makes planning and executing successful digital marketing campaigns challenging for most entrepreneurs and even smaller marketing departments.
Considering the scope of digital marketing, it is helpful to study the different types of agencies and the services they can provide.
7 Types of Digital Marketing Agencies
There are seven major digital marketing agencies. Some specialize in one area, while others provide a wide range of services. Remember, the business that suits you best will depend on your budget, your digital marketing goals and objectives, and how you want to participate in digital marketing. Here are seven types of digital marketing agencies:
1. Full-Service Digital Marketing/Inbound Marketing Agency
Digital marketing agencies that provide full-service, including inbound marketing agencies, are often larger than most companies and provide various digital marketing services. Full-service agencies are best for small businesses and start-ups without large internal marketing and sales teams.
Large organizations often work with full-service digital marketing agencies because they can free up time for business marketing and sales managers and leadership to focus on other areas of business operations.
2. Digital Marketing Firm
Most digital marketing companies refer to themselves as digital marketing agents. Digital marketing companies or agencies are purely focused on digital marketing activities and provide less services than full-service agencies.
Digital marketing companies usually do not provide public relations, advertising or traditional marketing services.
3. The SEO Company
Agents who specialize in SEO (Search Engine Optimization) can help their clients’ websites and website content rank higher in search results. They will ask experts to do the following:
- Keyword research
- Website audits
- Backlink audits
- Website and blog content
- Assessment of the quality of your website’s metadata (URL, title tags, meta descriptions, etc.)
- Optimize video descriptions
- Conduct link building
SEO companies will use various data analysis and website development tools, such as Google Analytics, Google Search Console, SEM Rush and SEO Moz. SEO agencies have always been early adopters of search engine optimization best practices, including compliance with Google’s changing search algorithms.
4. Digital Ad (PPC) Agency
Paid search (also known as paid advertising) is another way to generate traffic to a business website. Unlike free organic traffic, paid traffic requires money to bid on keywords and to place ads on search results.
Digital advertising can appear on websites, search results pages (SERP) and social media channels. Digital advertising agencies know how to create compelling, keyword-filled ads that meet the best practices of the digital platforms where the ads appear.
Popular services include the creation and deployment of Facebook, Instagram, Twitter, and YouTube ads, and the creation and maintenance of Google Ads Manager accounts.
5. Social Media Agency
As the name suggests, social media agencies provide social media marketing services. When businesses need help in managing and producing regular content on their social media channels, when they want to set up social media ads on platforms such as Facebook and Instagram, and when they want to best optimize their social media accounts, Will turn to social media agents.
Social media agencies will also provide services related to responding to and responding to customer interactions on social media platforms, as well as influence expansion and cross-promotion and affiliate marketing.
6. Website Agency or Website Design Agency
The website or web design agency consists of creative designers who build customized websites for companies. The website designer will handle the look, feel and function of the website.
Common services provided by website agents include user experience design and research, image creation and storage, website development and website hosting. If you are building a new website, or are undergoing a rebranding, and you need to change the font, colors, images and layout of the website.
7. Digital Marketing Consultant
Digital marketing consultants are professionals who may be associated with digital marketing agencies. Digital marketing consultants have a broad understanding of digital marketing and can help companies develop digital marketing strategies.
After providing advice and strategies, they will recommend digital marketing agencies or professionals to implement the necessary strategies to make the digital strategy successful.
What Does a Digital Marketing Agency Do?
Due to its expertise in online marketing, the company cooperates with digital marketing agencies. Agents know the trends, best practices, and best tools and strategies needed to succeed in digital marketing. When working with a digital marketing agency, here are some things to expect:
Digital Marketing Agencies Grow Organic Traffic to Your Website
The overall goal of any digital marketing campaign is to generate as much organic traffic as possible for your corporate website. Marketing experts from digital marketing agencies understand the ins and outs of inbound marketing, customer journeys and search engine search algorithms.
When you work with a digital marketing agency, organic traffic to your website (the traffic of people who find your website online through search engine searches) will increase. Your website will attract more potential customers at less cost. These sales leads will also be better quality sales leads, which will increase their likelihood of making a purchase.
Digital Marketing Agencies Generate Sales-Ready Leads
Professionals from digital marketing agencies will understand your business, your marketing goals and objectives, your sales channels, and your ideal target audience. In addition, they will also be proficient in various inbound marketing strategies, such as content marketing, social media marketing, web design and search engine optimization.
In the sales channel, according to the position of potential customers in the sales channel, different inbound marketing strategies will be more effective than other strategies. When working with a digital marketing agency, you will be able to deliver the right message to every lead in the sales channel at the right time through the right online medium.
Digital marketing agents can help you generate sales-ready leads by moving them from the top to the bottom of the sales funnel.
Digital Marketing Agencies Expand Your Brand Reach
Your customers are online. You know this, every digital marketing agency knows it. Since digital marketing agencies specialize in promoting brands online and building online relationships with customers, they know how to expand your brand’s online influence.
By cooperating with a digital marketing agency, your website will gain better visibility through keyword research and buyer persona development conducted by the agency. If you hire a digital marketing agency for social media marketing, your brand will also get more online presence on various social media platforms.
Improves Your Marketing from Top to Bottom
The digital marketing agency you choose should feel like an extension of the internal marketing team. What your internal marketing lacks in professional digital marketing knowledge and time, your digital marketing agency partner will solve it.
Digital marketing agencies will also discover weaknesses in your current digital marketing activities. If your marketing team is small, chances are you don’t have the expertise required for an effective unique digital marketing campaign.
For example, you need to do web design, SEO, public relations, email marketing and social media marketing. You may not have expertise in all these areas.
See Also: What is Influencer Marketing?