It’s no secret that utilizing social media may have a significant influence on your company’s bottom line. Spending on social ads is expected to reach $43 billion by 2020. Advertising on social media sites like Facebook, Instagram, and Snapchat is clearly not cheap.
But what if there was a free social network where you could promote your company’s content? Fortunately, Reddit, a social media platform with over 1.3 billion monthly visitors, is a free way to promote your content and improve your SEO.
For almost a decade, I’ve utilized Reddit to boost SEO performance as the creator of two full-service digital marketing firms. In this post, I’ll teach you how to use Reddit to improve your social media marketing and boost your SEO ranking without spending any money on social advertisements.
Reddit Marketing 101: What You Need To Know
Reddit is a social news and conversation aggregator with dedicated forums, or “subreddits,” for almost any topic conceivable, from bodyweight exercise and personal finance to the newest memes and video games.
As a result, Reddit is a priceless resource for companies and content providers wanting to tap into a hyper-targeted niche audience.
User-generated material is submitted to subreddits on Reddit, where subreddit members can “upvote” or “downvote” information to impact its ranking on the website.
Each post also allows users to leave comments. As a result, a post with a lot of upvotes is likely to generate a lot of debate and expose the information to a lot of people.
Reddit, on the other hand, is tightly regulated, and most subreddits ban self-promotion. As a result, staying compliant with Reddit’s content standards will necessitate some subtlety while posting your material.
Creating Reddit-Friendly Content
Fortunately, you may post material from your company on Reddit without breaching the guidelines. Users should be active members of the community who actively participate in subreddit conversations unrelated to their own material, and no more than 10% of their posts should link to their own content or properties, according to Reddit’s self-promotion standards.
To put it another way, if you’re going to utilize Reddit to boost your SEO and brand awareness, you should do so properly by participating in non-self-promotional postings. It’s also crucial to be open and honest about your identity and ownership of the information in your posts.
Step 1: Finding Your Subreddit
Finding the right subreddit community for your content is the first step in advertising your web assets on Reddit. Avoid posting to more than two subreddits at once to avoid appearing spammy. Concentrate your efforts on one busy and well-moderated subreddit in particular.
A basic Google search for “Reddit + [relevant specialized subject or industry]” should provide at least one relevant subreddit.
Don’t only glance at the number of followers in the right-hand sidebar. Instead, strike a balance between devoted followers, those who are currently online, and moderators.
For example, at the time of writing, the subreddit /r/SEO had over 131,000 members, with 192 of them presently online. It does, however, only have one moderator. /r/BigSEO, on the other hand, has just 57,000 subscribers and 43 active users, but a moderator crew of nine.
A more devoted moderator team, in my opinion, is a stronger indicator of an active subreddit than the quantity of users.
If you’re still undecided about which subreddit to use, sort the posts by “new” and see how many comments each one has received. The subreddit is more active if there are more comments on posts during a 24-hour period.
Step 2: Offering Your Assistance
It is your obligation as an expert in your field to help the people in your community. Once you’ve created a Reddit account, comment on other people’s posts and provide advise. Remember, you’re an ambassador for your firm, so be pleasant and approachable. Avoid fights and trolls.
Make at least 10 posts or comments giving nonpromotional advise or help to other users’ queries before publishing any of your own self-promotional stuff. This will assist you in establishing trust and authority with other members of the community.
Step 3: Creating (Reddit-Friendly) Linkbait
The most crucial step is to submit well-thought-out text posts to your subreddit that assist address an often mentioned problem or give value to readers in your niche.
Include a sentence at the bottom of your piece that tells the reader who you are and that you provide products or services that can help them solve an issue or improve their abilities. Also, don’t forget to add a link.
If the piece is useful to readers, it will generate a lot of debate and be linked to by others who wish to share your knowledge. These articles are “linkbait,” and they play a crucial function in your digital marketing funnel.
Step 4: Sharing Keyword-Optimized, Value-Added Content
Finally, using an SEO keyword research tool like SEMrush or Ahrefs to discover relevant content subjects with high-traffic key search keywords is critical.
Make sure your Reddit posts are optimized for search engines by using a major keyword in the title and at least twice in the text. If the content is popular, you may be able to rank on the first page of Google search results.
Putting It All Together
Reddit is a website that allows experts and non-experts alike to participate in a discussion about a common interest. You may position yourself as a thought leader in your field and generate rankable Reddit articles that drive traffic to your website by participating in the debate.
However, as I previously stated, it’s critical that you maintain a 1-to-10 promotional-to-nonpromotional posting ratio. If you have a history of primarily self-promotional postings, you may get in trouble with the moderators and perhaps have your account banned.