Mobile Marketing

Choosing a mobile marketing platform to help you automatically participate and provide important analytical insights can be a daunting task. There are many options out there, most companies claim to provide “everything you need”, etc. You will find that all platforms provide standard features, such as user segmentation, cross-channel personalization, ... Read more

Websites and marketing methods optimized for mobile devices are critical to business success in modern markets. Whether you want to increase brand profits or increase customer engagement across multiple touchpoints, your online marketing skills should include an understanding of the mobile marketing field to help you enhance your marketing strategy. ... Read more

Mobile marketing is any advertising campaign that promotes products and services through mobile devices such as tablets and smartphones. Mobile marketing uses the functions of modern mobile technology, including location services, to customize marketing activities based on an individual’s location. Mobile marketing is a technology that can be used to ... Read more

Mobile marketing is a multi-channel digital marketing strategy that aims to reach target audiences on their smartphones, tablets and/or other mobile devices through websites, emails, SMS and MMS, social media and applications. In recent years, customers have begun to shift their attention (and money) to mobile devices. Therefore, marketers are ... Read more