Small business market research is a difficult game. If you use Google “How to Conduct Market Research,” then you will encounter a long list of strategies that are difficult to use in a small business budget. Market research surveysQuestionnairesFocus groupsCompetitive intelligenceSWOT analysisStructured interviews. The list goes on. If you study ... Read more
Read More »10 Market research tools you should be using
Market research: From searching the powerful U.S. Census to calculating the percentage change in real time, there are many research tools to help you complete your market research work. When you conduct market research, the obvious tool you need is a world-class research platform. But let’s look at some other ... Read more
Read More »Market Research: Definition, Methods, Types and Examples
Market Research Market research is defined as the process of evaluating the feasibility of a new product or service through research conducted directly with potential consumers. This method allows an organization or enterprise to discover its target market, collect and record opinions, and make informed decisions. Market research can be ... Read more
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