According to Statista data, as of August 2019, “30% of US Internet users between the ages of 18 and 34 said they have purchased goods through social media.”
For online retailers, this information is crucial because Statista Millennials in the age group studied are extremely important groups of their attention, because their proportion of online shopping has reached a staggering 60%.
The significance of this data is that social media is not only a destination for posting content and increasing traffic, but also a powerful means of turning followers into customers.
Part of what makes social networking the main sales channel for e-commerce marketers is the large number of people integrating social networking platforms into their daily lives.
In fact, the social media usage data of the Pew Research Center shows that among American adults, 68% use Facebook, 35% use Instagram, 29% use Pinterest and 27% use it. Snapchat.
Therefore, social media marketing for e-commerce brands is a gold mine waiting to be tapped. Ready to learn how to increase social media sales? continue reading.