Social media plays a pivotal role in the lives of ordinary North Americans. In fact, as of 2017, Facebook is the third most visited website in the world after Google and YouTube.
There are so many users on these platforms that need to create orders, and algorithms can only do this. Social media algorithms are always changing, so it is difficult to keep up with marketing codes of conduct.
It is impossible to know every detail involved in every change, but we have a good idea. Depending on the platform you use, your expectations of social media will be different.
The algorithm in the game determines your ranking in social media advertising and content placements.
In this guide, you will learn what algorithms are, different social media algorithms and how to optimize content for social media.
What Are Social Media Algorithms?
An algorithm is a set of mathematical rules used to specify the behavior of a set of data. In social media, algorithms help maintain order and help rank search results and ads.
For example, on Facebook, there is an algorithm that directs pages and content to display in a specific order.
As of last year, there were about 4 billion Internet users, of which about 3 billion were social media users. This is a huge monitoring and management task.
This is why algorithms are essential for determining the validity and location of social media accounts and content.
Although there is no manual on multiple algorithms and their maintenance methods, we have enough knowledge to manipulate the social media landscape and achieve success.
One of the main changes that have occurred in the past few years has been user-friendly focus, just like Google rankings. This encourages social media users to submit relevant high-quality content and interact with consumers.
Types of Social Media Algorithms
Social media algorithms vary from platform to platform. Therefore, you can segment it by social media brand. The main platforms are Facebook, Pinterest, LinkedIn, Twitter and Instagram. The following describes each content and how they currently rank content and users.
Meaningful customer engagement is the key to Facebook’s algorithmic layout. It was created to enhance the importance and ratings of local, family and friendly positions rather than business positions.
Paid content is ranked separately, but it still revolves around engagement, customer response, and relevance to the topic. Although user-friendly content is key here, another strategy recently adopted by the Facebook algorithm is spam management.
In the first three months of 2018, Facebook found and discarded more than 500 million fake accounts.
Although Pinterest has a very different layout and follower strategy, it still counts as a social media platform. Its guided search method uses data collected from past content interactions to encourage new links.
For example, if you have viewed wedding hairstyles before, Pinterest is more likely to show you more hairstyles the next time you log in. The benefit of this interest-themed algorithm is that it always shows users what Pinterest knows they like. This makes the content more likely to be consumed and enjoyed.
LinkedIn is recognized as a leader in B2B marketing and is a social platform dedicated to social networks, rather than building followers. It is currently the most commonly used platform for Fortune 500 companies.
The website has developed an algorithm based on connections and engagement, so strong and relevant content is the key to LinkedIn’s success. Even if you don’t have many links in your network chain, if you have something worth reading, you can build it later.
Twitter is unique in that it not only ranks its releases based on its relationship with users, but also based on the time and date of the release. Fresh and updated information ranks higher than the daily news. The number of comments on a tweet will also affect its ranking.
Instagram aims to show more information to as many people as possible in a day. Therefore, its algorithms focus on all aspects of social media, from relevance and connectivity to engagement and content popularity.
The reason behind the Instagram algorithm is to encourage comments, share, like, add and post further.
Tips to Optimize Your Content for Any Social Media Platform
1. Create Short Videos
We know that consumers like to see mixed media in content, but video has proven itself to be the most popular. Marketers who use video in their campaigns get 66% more potential customers each year than those who don’t use video marketing.
Not only can short videos be played in their entirety during a quick social media scan, they also require less time and resources to create and publish.
Facebook’s live video option is the best way to attract followers and monitor video-related metrics. After the live part of the video is over, you can still watch it, so users who link to your profile will not miss it.
2. Create Content Which Invites Interaction
User interaction looks like the favor of social media crawler robots. The more you see likes, shares, and comments on your content, the better the content displayed.
Publishing content that invites users to participate and interact can improve rankings and encourage brand loyalty. Some examples of interactive content include:
- Company Q&A
- Live interviews
- Follower polls and quizzes
- Promotions focusing on likes and shares
- Photo captioning contests
3. Evoke Humor and Emotion
Whether it’s a funny meme or a moving video about the birth of a small animal, exciting emotions can humanize your brand. Companies that connect with followers on a deeper level, even if they are just stupid GIFs or memes, are more likely to see repeated comments, likes, and shares.
4. UGC is Key
UGC (or user-generated content) is counted as memes, photos, videos and even screenshots made by other users. Why is it helpful as a content optimization method? It attracts the attention of creators or creators’ followers and engages them.
It also takes advantage of the popularity of things that have been made and loved. This can reduce time and effort, and you may spend a lot of time creating your own engaging content.
As long as UGC is shared appropriately, it will not copy other people’s work and should be respected where appropriate.
5. Write Back
This sounds like an oversimplified and difficult strategy to implement, but as we all know, attracting customers in reviews is a successful strategy. In social media, many companies sit down and wait for consumers to come. This need not be the case.
Provide, comment, like and even share interesting content related to your brand. When other customers see you interacting with you, it looks good and increases your chances of receiving your own reviews.