Before talking about email marketing, a little bit about the story. The first email sent by Ray Tomlinson in 1971 or 1978 marked the beginning of the modern era of communications.
The message is nothing special. A series of numbers and letters looks more like a password than a message, but its meaning is far-reaching.
Email is sent from one computer to another, and it spreads through a network of machines, which is different from the Internet as we know it today. Tomlinson also introduced the “@” symbol to email addresses around the world.
A few years later, Gary Thuerk, marketing manager at Digital Equipment Corp., sent the first commercial email, which reached the email address list. Look, email marketing was born. There are only a few hundred people on the list, but this is enough for Thuerk to declare himself the “father of spam.”
Today, we are overwhelmed by email marketing campaigns, yes, some of them still feel spam, but there is no denying that well-crafted messages can have an impact on your customers, let alone CRM and leadership training.
Email marketing can help you connect with your audience to improve your brand and increase sales. You can use email to do many things, such as selling products, sharing some news, increasing the abandonment rate of the shopping cart or telling stories.
Does email marketing work?
When you want to convey information about your brand or sell your own stuff, email marketing is one of the most cost-effective ways to do this. In fact, a study conducted by DMA in 2015 found that for every dollar spent on email, an average return on investment (ROI) of $38 was obtained. When shoppers are ready to buy goods, they usually look for emails from their favorite stores.
Despite this, people will always receive more and more emails, so it can be a challenge to stand out in the full inbox. This is why Mailchimp provides you with the tools you need (in addition, we have many practical and proven skills in sending great emails) and develop effective email marketing campaigns.
How do I get an email list?
When you build and maintain an active subscriber list, you will see the highest return on investment. The subscriber list is made up of people who want to receive your messages (and those who join deliberately).
Although it may take more work to build a clean list at the beginning of your email marketing strategy, Mailchimp lists have built-in tools that can help you along the way. There are many ways to find people who want to receive your email, but we have compiled some of the most effective methods.
To create an email list:
- Create a registration form on your website. When people visit your website for the first time and like what they see, they will want a way to understand your brand. Create a form for newsletter registration and install a pop-up window to collect customer data from visitors.
- Use a good old-fashioned registry. Whether in a physical store or at an event held or attended, when you are surrounded by people doing your job, please provide them with a place to register and learn more.
- Promote registration through social media. If you don’t have a large email list (or you just want to see it grow), but you have a social media following, please visit this resource. Share your registration form on your social channels.
To add more subscribers to an existing list:
- Host competitions or offer discounts. We are big fans of encouraging people to sign up for your email list, and we know that the competition is effective. Try to provide some lucky new subscribers with prizes or discount codes for the first purchase.
- Make your email easy to share. When you create beautiful, eye-catching emails, people will want to share this valuable information. Mailchimp provides you with features (such as share buttons and social media post builders) to make news about your email spread quickly.
- Build a login page with Mailchimp. The landing page provides another way to increase the email list. The landing page uses your best images and content so that people can clearly call for action and constantly push for email registration.
How to Create an Email Marketing Plan
Research shows that only a small percentage of people think they have successfully fulfilled their New Year’s wishes. When it comes to the time required to create an email marketing plan for your business or organization, it is easy to be constrained by assuming daily responsibilities. But don’t waste your precious working time to build a valuable email address list.
Here are some of the reasons small business and nonprofit email marketing plans fail:
You can create an email marketing plan without spending time. Developing a year-long email marketing plan seems too time-consuming and complicated, so you start the process and then abandon part of it, forgetting how much it will affect your business and customer retention.
You create a complete plan, but after a few months after your overall marketing strategy or business focus changes, you give it up.
Create an email marketing plan you can stand
So you can use it-an easy-to-follow formula that can help you develop an email marketing plan that you can actually use this year. By making this year this year, you can finally make a plan instead of lingering in search of the best plan.
Take control of your email marketing efforts so that your business or non-profit organization can be successful this year and every subsequent year, because this has become one of your New Year’s traditions.
Strategy versus tactics: What’s the difference?
To explain what a strategy is, it is helpful to start with nothing: an email marketing strategy is not a collection of strategies used randomly to achieve a goal. The strategy is more thoughtful than this.
Email marketing strategy is the overall plan of your campaign. It should include not only your methods, goals, and analysis, but also your goals, goals, objectives and how to measure success.
Tactics are part of any good strategy. These are the methods and techniques for achieving goals. But it is important to determine the purpose of the strategy first, and then adjust the strategy. For example, embedding interactive content in emails is a strategy.
It may be part of the overall marketing strategy, perhaps with the goal of increasing subscriber engagement. The strategy of using interactive content is an element of the strategy, but not the strategy itself.
See Also: What Is Content Marketing?