Before talking about email marketing, a little bit about the story. The first email sent by Ray Tomlinson in 1971 or 1978 marked the beginning of the modern era of communications.
The message is nothing special. A series of numbers and letters looks more like a password than a message, but its meaning is far-reaching.
Email is sent from one computer to another, and it spreads through a network of machines, which is different from the Internet as we know it today. Tomlinson also introduced the “@” symbol to email addresses around the world.
A few years later, Gary Thuerk, marketing manager at Digital Equipment Corp., sent the first commercial email, which reached the email address list. Look, email marketing was born. There are only a few hundred people on the list, but this is enough for Thuerk to declare himself the “father of spam.”
Today, we are overwhelmed by email marketing campaigns, yes, some of them still feel spam, but there is no denying that well-crafted messages can have an impact on your customers, let alone CRM and leadership training.
Email marketing can help you connect with your audience to improve your brand and increase sales. You can use email to do many things, such as selling products, sharing some news, increasing the abandonment rate of the shopping cart or telling stories.