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Marketing automation is the use of software to automate marketing activities. Many marketing departments can automate repetitive tasks, such as email marketing, social media posting, and even advertising campaigns-not only to improve efficiency, but also to provide customers with a more personalized experience. Marketing automation technology makes these tasks easier. ... Read more

Small business market research is a difficult game. If you use Google “How to Conduct Market Research,” then you will encounter a long list of strategies that are difficult to use in a small business budget. Market research surveysQuestionnairesFocus groupsCompetitive intelligenceSWOT analysisStructured interviews. The list goes on. If you study ... Read more

Market research: From searching the powerful U.S. Census to calculating the percentage change in real time, there are many research tools to help you complete your market research work. When you conduct market research, the obvious tool you need is a world-class research platform. But let’s look at some other ... Read more

Market Research Market research is defined as the process of evaluating the feasibility of a new product or service through research conducted directly with potential consumers. This method allows an organization or enterprise to discover its target market, collect and record opinions, and make informed decisions. Market research can be ... Read more

Choosing a mobile marketing platform to help you automatically participate and provide important analytical insights can be a daunting task. There are many options out there, most companies claim to provide “everything you need”, etc. You will find that all platforms provide standard features, such as user segmentation, cross-channel personalization, ... Read more

Did you know that there are 3 times more email accounts than Facebook and Twitter accounts combined? Or are you 6 times more likely to get clicks from emails compared to Twitter? As a savvy marketer, you may have seen reports showing that email has the highest return on investment ... Read more

Is email marketing the top priority of your business in 2021? Are you looking for the best email marketing software? Choosing the right email marketing service can have a major impact on the success of the marketing campaign. In this article, we will review and compare the 7 best email ... Read more

What should marketing be responsible for in your company? Even for marketers, this question is difficult to answer. The Harvard Business Review found that the responsibilities of a chief marketing officer vary greatly from one job description to another, as well as the experience and skills of the people who ... Read more

Digital marketing is an all-encompassing term consisting of digital channels such as content marketing, SEO, email marketing, social media marketing, mobile marketing, etc. It aims to formulate detailed strategies to attract potential customers and customers and establish connections with them. Ordinary users consume content through televisions, computers, tablets, smart phones, ... Read more

According to Statista data, as of August 2019, “30% of US Internet users between the ages of 18 and 34 said they have purchased goods through social media.” For online retailers, this information is crucial because Statista Millennials in the age group studied are extremely important groups of their attention, ... Read more