Is email marketing the top priority of your business in 2021? Are you looking for the best email marketing software?
Choosing the right email marketing service can have a major impact on the success of the marketing campaign. In this article, we will review and compare the 7 best email marketing services for small businesses.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing strategies for small businesses.
According to statistics from the Direct Marketing Association, email marketing brings an average of 4300% return on investment (ROI) for American companies.
This is because email marketing is easy to manage, can be fully controlled and allows you to establish direct contact with customers.
It is important to understand that a lot of your success in email marketing depends entirely on the email marketing software you choose, as they are responsible for ensuring that your email is actually delivered.
If you are not careful, you will end up spending more money to get fewer marketing features and poor email delivery rates (which will cost you more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly attractive email newsletters through a simple user interface (ideally a drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also called marketing automation.
In addition to this, your email marketing service must make it easy to manage contact lists, divide users into categories, and track the effectiveness of email marketing campaigns.
Most importantly, a good email service provider should ensure that your email activity does not end up in a spam folder. That being said, let’s take a look at some of the most popular email marketing service providers and how they compete with each other.
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing services in the world. This is also the easiest to use and beginner-friendly email marketing service. You can easily manage your email lists, contacts, email templates, marketing calendars, etc.
Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook advertising integration, and powerful e-commerce integration for the Shopify store.
Their Email Plus account also has powerful features such as email automation, drip campaigns, surveys and polls, coupons, online donations, and subject line A/B testing, which can help you send targeted emails to the maximum Increase the open rate.
Constant Contact provides unparalleled customer support through live chat, phone calls, email, community support and a large library of useful resources.
In addition to online training, they also provide live seminars across the United States. This allows small business owners to quickly learn the basics of email marketing and start using it to grow their business like a professional.
For all the reasons mentioned above, we rated “Constant Contact” as the best email marketing service for small businesses. There is a 60-day free trial period for continuous contact (no credit card required).
After that, their prices were as low as $20 per month. WPBeginner users can use our “constant contact” coupon code to get an additional 20% discount.
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
This is a very easy-to-use platform with excellent tools to create beautiful and engaging emails. Their simple drag-and-drop email editor is perfect for beginners without email marketing experience.
SendinBlue includes marketing automation tools for beginners, allowing you to send transactional emails, create workflows for automated follow-up emails, and segment users.
It can also choose the best time to send bulk emails using its AI algorithm to ensure the best email delivery capabilities.
SendinBlue provides a completely free email marketing plan that allows you to send up to 300 emails per day, but all your emails will carry its brand. Paid plans start at $25 per month.
You can also include SMS in your account, but the price will vary according to your sending requirements.
They improved their advanced plans and recently added more advanced features such as landing page generators, live chat, CRM and Facebook ads integration. This means that users can now get more value at the same price.
SendinBlue also provides a separate SMTP bulk email marketing service, which you can use to enhance automated or transactional emails from WordPress sites.
Email marketing campaigns don’t need this feature, but if your website is large and you want to use automated email based on real-time content, it’s great.
Drip is a powerful corporate email marketing platform suitable for e-commerce, blogging and digital marketers. They provide a wide range of tools to make marketing automation, sales channels and personalization easy.
Their email software provides seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-up windows/registration forms to your website and capture more potential customers.
What sets Drip apart from competitors like Campaign Monitor is their smart marketing automation tools, smarter email segmentation, split testing capabilities, list groups and visual workflow builders.
These features allow you to attract target customers on your email list, and thus get more sales. Drip’s support options include live chat support, webinars, automated training, detailed courses, free guides and excellent documentation.
We use Drip for many of our businesses because it allows us to send a lot of emails while using their smart e-commerce marketing automation to connect and interact with each customer on a personal level.
Although it is expensive, we believe that Drip is the best email marketing software for e-commerce websites and business owners who want more advanced features to maximize marketing. Drip offers a free trial, and its plans start at $49 per month and include all features.
ConvertKit is a powerful email marketing platform suitable for professional bloggers, authors and marketers. It is very easy to use and powerful.
The unique feature of ConvertKit is that you can easily provide content upgrades and rewards through the email registration form.
It also comes with an easy-to-manage autoresponder that allows you to send drip emails from their email service. Using ConvertKit, you can easily segment subscribers into interested users and users who have already purchased.
This can help you increase the conversion rate of personalized automated emails. In marketing terms, this is called targeted email marketing.
ConvertKit provides email-based support, and has a rich knowledge base and rich learning materials. Many ConvertKit features are designed for creators and professional bloggers, which is why we rated them as the best email marketing service for professional bloggers.
ConvertKit offers a 14-day free trial, with prices starting from $29/month. They also offer a 30-day refund policy.
AWeber is one of the oldest and most popular email marketing service providers in the world. They provide a wide range of tools for small and medium businesses to manage their email marketing. Getting started with AWeber is easy.
It seamlessly connects to most platforms including WordPress. For detailed instructions, see the final guide on how to connect AWeber to WordPress. You can use ready-made HTML email templates, list management, auto-responders, and email tracking features with detailed insights for access.
Support options include live chat, phone support, email support, real-time web seminars, and a large library of operating methods and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, the price will start at $19 per month. You can also register for quarterly or annual plans to save even more.
GetResponse is another very popular email marketing solution. It is very easy to use and simplifies email marketing for small businesses. It comes with some excellent marketing automation tools that allow you to create smart automated campaigns.
Using its drag and drop builder, you can create campaigns, segment contacts and send any number of emails designed for specific groups. These tools can help you create effective email campaigns to increase profits.
GetResponse has beautiful responsive forms, login pages, A/B testing, unsubscribe tracking and auto responders. It also integrates with third-party lead generation software such as OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
Support is provided via phone, live chat and email. Their help section is full of free learning materials, including videos, webinars, usage, guides, etc. GetResponse provides a 30-day free trial period. Their prices start at $15 per month.
Mailchimp is one of the most popular email marketing service providers in the world, mainly because they provide a free email marketing service plan forever.
Mailchimp comes with a simple drag-and-drop email builder, auto-responder, dividing contacts into groups and simple tracking of analysis. It also allows you to set the schedule based on the user’s time zone, and to set segmentation based on geographic location.
You can easily integrate MailChimp with WordPress, Magento, Shopify and many other platforms. If you are using WordPress, see the final guide on using Mailchimp and WordPress for detailed instructions.
In terms of marketing automation features, the Mailchimp platform is very limited compared to other providers on our list (such as Drip or ConvertKit).
In recent years, Mailchimp has tried to add many “advanced” features, but after testing many of them, they are not really advanced. Mailchimp support is provided via email, real-time chat and a large tutorial knowledge base.
However, their support is usually slow and cannot match the quality of service you get from Constant Contact.
Mailchimp offers a permanently free plan that allows you to send 12,000 emails to up to 2,000 subscribers. Since you do not have functions such as time optimization, advanced segmentation, multivariate testing, etc., the plan is greatly restricted.
You also need to display its brand in the email. Last but not least, support is limited to email, which is great if you are an amateur, but as a serious business, you need reliable support that you can count on.
Their paid plan starts at $10 per month (up to 500 subscribers), and the pricing increases in increments of 500 subscribers.
Final Thoughts: The Best Email Marketing Service
There are dozens of email marketing services out there, and we want to make sure you choose the service that suits your business needs.
The following is our expert recommendation: If you are a small business, a non-profit organization or a new blog, then we recommend that you use “Continuous Contact”.
Their prices are high and the support team is absolutely top-notch. Their onboarding team will immediately help you succeed in email marketing.
If you operate an online store/e-commerce website, Drip is recommended because it is the best e-commerce email marketing software. Their personalization and automation capabilities are very powerful.
Many of our own commercial websites use Drip. If you are a professional blogger or content creator, we recommend using ConvertKit.
They provide an easy-to-use platform with advanced segments and channels that can help you take your blogging business to the next level.
If you are a business owner and want a powerful marketing automation tool that can combine email marketing, SMTP bulk email and SMS messaging, then we recommend you to use SendinBlue.
Their platforms are easy to use, and they allow you to manage email and SMS from one interface. They also offer a fairly generous permanent free plan, which makes them the best free email marketing software.