Is email marketing the top priority of your business in 2021? Are you looking for the best email marketing software?
Choosing the right email marketing service can have a major impact on the success of the marketing campaign. In this article, we will review and compare the 7 best email marketing services for small businesses.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing strategies for small businesses.
According to statistics from the Direct Marketing Association, email marketing brings an average of 4300% return on investment (ROI) for American companies.
This is because email marketing is easy to manage, can be fully controlled and allows you to establish direct contact with customers.
It is important to understand that a lot of your success in email marketing depends entirely on the email marketing software you choose, as they are responsible for ensuring that your email is actually delivered.
If you are not careful, you will end up spending more money to get fewer marketing features and poor email delivery rates (which will cost you more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly attractive email newsletters through a simple user interface (ideally a drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also called marketing automation.
In addition to this, your email marketing service must make it easy to manage contact lists, divide users into categories, and track the effectiveness of email marketing campaigns.
Most importantly, a good email service provider should ensure that your email activity does not end up in a spam folder. That being said, let’s take a look at some of the most popular email marketing service providers and how they compete with each other.