10 Market research tools you should be using

Market research: From searching the powerful U.S. Census to calculating the percentage change in real time, there are many research tools to help you complete your market research work.

When you conduct market research, the obvious tool you need is a world-class research platform. But let’s look at some other tools that can help you create the best experience for your customers and employees.

Here are 5 of the best.

1. Pew Research Center – Market Research

In-depth, rigorous and transparent data. You can get your expectations from The Pew Research Center, a non-profit organization that can conduct research and analysis in various fields. These include:

  • US politics and policy
  • Public opinion polling
  • Social and demographic trends
  • News and media
  • Science
  • Religion
  • Technology and the internet
  • Hispanic interest
  • Global interest

More specific topics of interest and research include:

  • Social media
  • Online privacy
  • Broadband access
  • IoT (the internet of things)

2. Growthbar

The fastest and easiest way to conduct market research must be GrowthBar. Chrome extensions allow you to conduct market research instantly on the comfortable, Google search page-instantly unlock key data points about competitors or any website and growth channels and keywords that are useful to them.

This data will help you determine what other people in your space are doing and which marketing channels may help you grow your business.

See the following data for any website:

  • Domain Authority
  • Organic Traffic
  • Top Organic Keywords
  • Top Paid Keywords
  • Suggested Keywords
  • Keyword Search Volume
  • And much more

3. Living Facts

The website created by The Pew Charitable Trusts (The Pew Charitable Trusts) is described as a sister site of the Pew Research Center, and it has a simple tagline “About Americans Today-Who We Are and How We Live”. Our goal is to provide information and inspiration. That’s it. ‘

With its concise, colorful design and diagrams, as well as bits and pieces of statistical data, educational tests and fascinating facts, “Life Live” covers:

  • Communities
  • Democracy
  • Demographics
  • Faith
  • Health
  • Money
  • Trends
  • Work

4. US Census Business Data

Regarding free market research, the most important data cannot be found in the US Census. Starting from the data gem, the video explains how to access census data to guide your business decisions.

Then use useful tools covering the following to delve into the data:

Economics: Consumer Price Index and Bureau of Economic Analysis Currency statistics of the Federal Reserve Bank.

10 Market research tools you should be using

Income: occupational and educational income and income statistics.

Labor Market: Employment and unemployment statistics from the Bureau of Labor Statistics. Industry: North American Industry Classification System or NAICS system.

5. Sample Size Calculator

You need to create surveys for many people so that they represent your target audience, but you don’t know how many people there are. what do you do? Use our sample size calculator.

Put in:

  • confidence level
  • population size
  • margin of error

And it’ll calculate the sample size you’ll need within seconds.

6. Google Keyword Tool

The eye is the window to the soul, and the Google keyword is the window to the Internet.

Google’s keyword tool is very popular because it can access Google’s best data. First, you need to create a free AdWords account to access all results.

This Google tool shows you:

  • the volume of keyword searches
  • how competitive those keywords are
  • how keywords are related to each other

You’ll also be able to

  • limit your keyword searches to a language or geographical area
  • limit searches to only those on mobile devices
  • filter results by your chosen criteria

7. Qualtrics Panels – Market Research

Finding the right respondent for your survey is a daunting task, and a survey without anyone participating is useless.

When you deploy our team, you will have access to thousands of B2B and B2C respondents who have been audited and qualified to participate in the survey. When our team handles your research project, you will be able to:

  • Choose any target audience and access representative samples
  • Compared with the standard sampling method, the consistency is improved by 47%, thereby improving the accuracy of sampling for follow-up studies
  • From the initiation of the investigation to the report of the results, each stage supports your first-class research.

8. Social Mention

Do you want to know what everyone says about your brand? Social mentions searched more than 100 social media sites such as Facebook, Twitter, Google, blogs, videos and images to mention your brand, competitors or any keywords you wish to enter. Then, it provides them to you in an information feed.

You’ll get four key metrics:

  • Strength: How much your keywords crop up on social media.
  • Sentiment: Positive vs. negative mentions
  • Passion: How many people are repeatedly talking about your keywords.
  • Reach: Range of influence, i.e, how many individual users are mentioning your keywords.

9. Google Trends

Although Google Trends is different from social mentions, it also has the function of extracting other information outside of social platforms from the Google search engine.

Google Trends:

  • Shows how often you enter search terms in a specific time period compared to the total search volume on the site.
  • Provides keyword-related geographic data about Google users. It can be used to compare keyword research and discover keyword peaks triggered by events.
  • Give you a more comprehensive understanding of the news, opinions, posts and opinions that affect your brand.

10. Think with Google

This tool will provide you with all the information you need to discover market trends, understand consumer behavior, and gain market insights to prepare for product launches.

You will find everything from high-level insights to ready-to-use statistics and useful marketing tools. Through Google’s fascinating and useful content, and their digital search data, Think with Google will provide information for your marketing activities in the following ways:

  • Understanding data through articles that explain its meaning
  • Highlight trends in real time
  • Show the achievements of other companies

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