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Marketing automation is the use of software to automate marketing activities. Many marketing departments can automate repetitive tasks, such as email marketing, social media posting, and even advertising campaigns-not only to improve efficiency, but also to provide customers with a more personalized experience. Marketing automation technology makes these tasks easier. ... Read more

Small business market research is a difficult game. If you use Google “How to Conduct Market Research,” then you will encounter a long list of strategies that are difficult to use in a small business budget. Market research surveysQuestionnairesFocus groupsCompetitive intelligenceSWOT analysisStructured interviews. The list goes on. If you study ... Read more

Market research: From searching the powerful U.S. Census to calculating the percentage change in real time, there are many research tools to help you complete your market research work. When you conduct market research, the obvious tool you need is a world-class research platform. But let’s look at some other ... Read more